Directory of Positioning Resources

Home > Business > Marketing and Advertising > Branding > Positioning

Positioning is the art of creating a unique, memorable place for your company within the landscape of your competitors. It involves market research, brand strategy, business strategy, visual identity, and corporate messaging.

Well-positioned companies can "own" a piece of customers' mindshare through being known for expertise within a particular industry segment.

(PLEASE NOTE: This category does NOT refer to positioning within search engine listings.)

Subcategories

• Consulting
• Product Placement

Resources in This Category

• BrandWatch

  http://www.brandwatch.nl/
  A model that enables any organization to control value and profitability of their brands.

• Inkwell Promotions

  http://www.inkwellusa.com/
  Marketing and promotional services in merchandise and image coordination.

• New Products Workshop

  http://www.barryfeig.com/
  Positioning and repositioning of existing brands.

• Positioning Resources

  http://marketing.about.com/?once=true&
  A collection of articles and other resources on market positioning.

• The Naming Newsletter

  http://www.namingnewsletter.com/
  A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly indexed and easily downloaded.

• The Naming Workshop

  http://www.namingworkshop.com/
  Concentrated one-day program designed to generate naming possibilities for any product, service or company.

Related Categories

• Home > Business > Marketing and Advertising > Public Relations
• Home > Computers > Internet > Web Design and Development > Promotion > Search Engine Optimization Firms

 

Home > Business > Marketing and Advertising > Branding > Positioning

 

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