Directory of Branding Resources

Home > Business > Marketing and Advertising > Branding

Branding enables an organization to differentiate its goods or services from those of its competitors. The process of branding involves developing a product's name with a logo, colors, and packaging.

Subcategories

• Corporate Identity
• Naming
• Positioning

Resources in This Category

• 123 Brand

  http://www.123brand.com/
  A full service branding and business development firm located in Toronto, Canada.

• Abbey DPM

  http://www.abbeydpm.co.uk/
  Brand design and communications agency, representing clients across all key sectors.

• Absolute Brand

  http://www.absolutebrand.com/
  Valuation of brands for global companies. Also creates and builds brands and intangible assets.

• AbstractDevice

  http://www.abstractdevice.com/
  Corporate identity development, branding and multimedia design.

• Acacia

  http://www.acacia-design.com/
  A design consultant with an emphasis on creative branding and strategic design. Located in Singapore.

• Activate! Promotions + Marketing

  http://www.activatepromos.com/
  Brand awareness of products and services through implementation of complete promotional marketing plans.

• Alliant Studios

  http://www.alliantstudios.com/
  Brand strategy, identity development and corporate communication design.

• AMP

  http://www.ampagency.com/
  Provides brand management and media promotions.

• Asap uk

  http://www.asapuk.net/
  Supplying signs, print, show displays and other branded items for business since 1997.

• Axion Design

  http://www.axiondesign.com/
  Offers identity design, new product positioning and naming. Based in California, includes client list and portfolio. [Requires Flash]

• Basis

  http://www.thinkbasis.com/
  A branding and communications firm. Offices in Toronto, Canada and London.

• Beckett & Beckett

  http://www.beckettadv.com/
  Consults on intellectual property management and corporate branding issues.

• Bennett Peji Design

  http://www.pejidesign.com/
  Based in San Diego. Specializing in corporate brand identities, web, collateral, brochures, catalogs and packaging.

• Bensussen Deutsch & Associates, Inc.

  http://www.bdainc.com/
  Offers merchandised-based branding solutions.

• Brand Channel

  http://www.brandchannel.com/
  An international online exchange and resource about brand marketing and branding.

• Brand Evolve

  http://www.brandevolve.com/
  Brand strategy and analysis, identity development and message marketing.

• Brand Frontier

  http://www.brandfrontier.co.uk/
  Strategic design consultants specialising in the creation, management and valuation of brands.

• Brand Mechanics, Inc

  http://www.brandmechanics.com/
  Defining how the brand will be perceived in the future.

• Brand-thropology

  http://www.brand-thropology.com/
  International consulting firm focused on developing brands across countries and cultures. Offices located in London and New York.

• BrandEquity International

  http://www.brandequity.com/
  Brand identity design, brand asset management, corporate identity and naming.

• BrandForward, Inc

  http://www.brandforward.com/
  Overview of the brand management process with trivia, management checklists for upcoming conferences, books and speakers.

• BrandJuice Consulting, Inc

  http://www.brandjuice.com/
  Assists with strategies to build and energize brands.

• BrandLink

  http://www.brandlink.com/
  Create, structure and manage brands through brand positioning, architecture, strategy, naming and corporate identity.

• Brandplay.com

  http://www.brandplay.com/
  A brand strategy firm located in Boulder, Colorado. Specializing in workshops for small and mid-sized businesses.

• Brandspa

  http://www.brandspa.net/
  Agency located in Montclair, New Jersey. Includes articles and case studies.

• BrandTaxi

  http://www.brand-taxi.com/
  Consultants in brand strategy and corporate identity design.

• Brandtrust

  http://www.brandtrust.com/
  Specializes in helping companies understand and express their brand promise.

• Brandtutorial.com

  http://www.brandtutorial.com/
  How to create brand awareness, value and loyalty.

• BrandWizard

  http://www.brandwizard.com/
  Brand management consulting firm. Designs web-based branding tools for organizations.

• Broadwave Studios

  http://www.broadwavestudios.com/
  Los Angeles based brand management and website design firm. Services include multimedia, website design and social media marketing and branding.

• Buzz Marketing

  http://www.buzzmarketing.com/
  Building and reinventing brands via word-of-mouth marketing.

• Cartils

  http://www.cartils.com/
  An international branding and packaging design consultancy with offices in Amsterdam and London.

• Circle S Studio

  http://www.circlesstudio.com/
  A strategic branding and design firm also producing logos and complete corporate identity programs. Located in Richmond, VA.

• Cone Communications LLC

  http://www.conecomm.com/
  Boston based brand strategy and communications agency. Includes company profile, services, case studies, clients, and contact and research information.

• Cricket

  http://www.cricket-ltd.com/
  Bringing strategy together with the tools to deliver engaging and motivating brand messages.

• DDG Designs

  http://www.ddg.com.tw/
  Delivering strategic brand development and creative design services. Located in Taiwan.

• Design Motive Ltd

  http://www.designmotive.co.uk/
  Branding and new media consultancy with proven experience in strategic brand development.

• Deskey

  http://www.deskey.com/
  Integrated design and branding services with offices in New York and Cincinnati.

• Destination Development Group

  http://www.destinationbranding.com/
  Innovative marketing and branding solutions for destinations of all sizes.

• Diganzi

  http://www.diganzi.com/
  Integrated image and branding solutions at all points of brand communication.

• Doe-Anderson

  http://www.doeanderson.com/
  National branding advertising and public relations agency.

• Donovan/Green

  http://www.donovanandgreen.com/
  A consultancy focused on providing branding, marketing communication and information design solutions.

• Effective Brands

  http://www.effectivebrands.com/
  Providing solutions for global brand positioning, innovation, organization, and marketing education.

• Elateral

  http://www.elateral.com/
  A global branding, marketing and design consultancy that specializes in distributed and automated material production and deployment.

• Encompass Communications

  http://www.brandintent.com/
  Full service strategic brand communications and design firm.

• Enterprise IG

  http://www.enterpriseig.com/
  A global branding and identity consulting firm.

• EquiBrand Consulting

  http://www.equibrandconsulting.com/
  A management consultancy driving brand and business growth through marketing strategy, planning and implementation.

• Essen International AB

  http://esseninternational.com/
  Identity design consultancy in Sweden. Site is in Swedish and English.

• Fifth Street Design

  http://www.fifthstreet.com/
  Full service marketing and branding agency specializing in biotech, pharmaceutical and publishing.

• Fisher Design

  http://www.fisherdesign.com/
  Industrial and package design, brand identity, interactive communications and marketing support.

• Fleming & Company Inc.

  http://www.flemingandcompany.com/
  Specializing in brand development utilizing many various communication methods. Located in Newport, Rhode Island.

• Franke + Fiorella

  http://www.frankefiorella.com/
  A Minneapolis based design consultancy specializing in redefining brand presence.

• Fusion.com

  http://www.fusion.com/
  A London-based branding company that develops and implements brand strategies. Includes company information, services details and client list.

• FutureBrand

  http://www.futurebrand.com/
  A brand strategy and design consultancy of the McCann-Erickson WorldGroup.

• Gagnon Design Ltd

  http://gagnondesign.com/
  Communication studio that delivers client marketing solutions with sound brand practices.

• Glasshouse Partnership

  http://www.glasshousepartnership.com/
  Corporate and business-to-business marketing strategy implementation with branding expertise.

• Goldmarks

  http://goldmarks.net/
  Specializes in brand extension licensing. Offers various tools to improve return on investment.

• Good Characters

  http://goodcharacters.com/
  Linguistic analyses in Chinese languages, branding, trademark research and graphic design for North American companies conducting business in China.

• Gotham, Inc.

  http://www.gothaminc.com/
  New York City based integrated communications agency.

• Graphica

  http://www.thinkcreate.com/
  A graphic design and marketing strategy firm specializing in brand and identity work.

• Greenfield Belser - A Finn Partners Company

  http://greenfieldbelser.com/
  Brand research and strategies. Main offices in Washington, DC. Also, New England, Ohio, and California.

• Guetta

  http://www.guetta.co.il/
  Marketing communications, branding and advertising firm.

• Hamiltons Design & Communication

  http://www.thehamiltons.co.uk/
  Brand strategy, design and positioning firm located in London, UK.

• Hazelton Group

  http://www.hazelton.com/
  Consumer insight and consumer-driven innovation to create strategic brand solutions.

• Heavenly

  http://www.heavenly.co.uk/
  Specialists in brand strategy and media consultancy. Situated in London.

• Henry Russell Bruce

  http://www.hrb-ideas.com/
  A full service advertising agency that specializes in Brand-building.

• Host Universal

  http://www.hostuniversal.com/
  Strategic and creative specialists focusing on branding and brand re-generation.

• Hurley Communications Group

  http://www.hurleygroup.com/
  Offers brand development, product positioning and package design services.

• I-DefineLiving

  http://www.i-define.co.uk/
  Personal branding coach, Dawn Winder, provides services for professionals to be distinctive. Located in London, UK.

• Icontent

  http://www.icontent.tv/
  Communication media created for the world's most prestigious and visible brands.

• IMAGEIdentity Ltd

  http://www.imageidentity.com/
  A Boston area brand dynamics firm that focuses on developing brand responsibility and brand advocacy at all levels of an organization.

• Industrial Brand Creative

  http://www.industrialbrand.com/
  Marketing, advertising and design agency with experience in all media, including web, direct marketing, advertising and collateral.

• Innovation Management

  http://innovationmanagement.com/
  Founded on the belief that creativity, branding, marketing research and strategic planning create solid products and services.

• Insight Marketing

  http://www.insightmarketing.com/
  A management firm offering services from new business development to branding.

• Inspire Advertising + Design Inc.

  http://www.inspireadvertising.com/
  Advertising agency that specializes in corporate branding and marketing communications.

• Integrated Marketing Group

  http://www.imgbranding.com/
  Communication services for brands in the natural products and high-tech industries.

• Interbrand

  http://www.interbrand.com/
  Leading consultant operates Brandchannel.com, the world's only online exchange about branding.

• International Brand Architecture

  http://pages.stern.nyu.edu/~sdouglas/rpubs/
  A collection of excellent articles on international branding and advertising.

• Ivarson Brand Vision

  http://www.ivarson.com/
  Offering branding, identity and packaging consulting services.

• Jump Associates

  http://www.jumpassociates.com/
  A strategy and innovation consulting firm helping companies grow by creating new businesses and reinventing existing ones.

• Jump!

  http://www.jump.ie/
  Strategic planning, implementation, communications and positioning firm.

• Kaye Public Relations

  http://www.kayepr.com/
  Brand marketing and public relations services.

• Keen Branding

  http://www.keenbranding.com/
  Helping clients in all aspects of creating, building and fully realizing the potential of their brand.

• Kore Image

  http://www.koreimage.com/
  Helping clients address their branding and corporate identity positioning strategies.

• Latham & Company

  http://www.lathamandcompany.com/
  Strategic consulting firm that builds brands, or redefines and repositions existing brands.

• Licensing Pages

  http://www.licensingpages.com/
  Brand licensing and online trademark protection resource for anyone involved in branding and merchandising.

• Lift Creative

  http://www.liftcreative.com/
  Provides brand identity, packaging design and P.O.S driven promotions primarily for the consumer goods industry.

• Living Brands

  http://www.livingbrands.co.uk/
  Branding stories, articles, trends and blog.

• Logibrand

  http://www.logibrand.com/
  Consultancy for logical, high performance branding, with a small selection of publications. In German and English.

• Lucky Penny Productions

  http://www.luckypp.com/
  Offers branding services across all media.

• Macy and Associates

  http://www.macyinc.com/
  Specializes in brand management through the integrated use of advertising, public relations, graphic design, and electronic communications.

• Magneto Brand Advertising

  http://magnetoworks.com/
  Full service agency with creative, strategic planning, media, account service and broadcast production.

• Marking Specialists Group

  http://www.markingspecialists.com/
  Specializes in product identification graphics for the OEM and POP industry.

• Marshall Strategy

  http://www.marshallstrategy.com/
  Helping clients increase market value through improved strategies for corporate and brand identities.

• Martin Lindstrom

  http://www.martinlindstrom.com/
  Speaker and author of Clicks, Bricks and Brands, and Brand Building on the Internet. Provides free brand building advice.

• MediaCross

  http://www.mediacross.com/
  St. Louis advertising agency for creative brand marketing services.

• Metrostate Syndication

  http://www.metrostate.com/
  Naseem Javed, syndicated columnist on global corporate image and brand identity issues.

• Millward Brown

  http://www.millwardbrown.com/
  Helping clients build profitable brands and services through research based consultancy.

• Mindgruve

  http://www.mindgruve.com/
  San Diego based digital media firm offering marketing strategies, websites, mobile sites, apps and social media campaigns.

• Minelli, Inc

  http://www.minelli.com/
  Firm specializing in broad based marketing communications and image development.

• MiresBall

  http://www.miresball.com/
  Independent brand design agencies in Southern California which provides marketing campaigns encompassing positioning, identity development, messaging, advertising and print, packaging, tradeshow environment and Web design.

• Mixdesign

  http://www.mixdesign.com/
  Specializing in branding Identity, logos, roll outs and events.

• Mountainview

  http://www.mountainview.co.uk/
  A London-based consultancy in strategic branding and global brand positioning.

• Naked Ideas

  http://www.nakedideas.com/
  A London-based creative branding and communications agency.

• NewMarqueGroup

  http://www.newmarque.com/
  A strategic brand management consulting firm helping young companies develop their brand from strategy through to execution.

• North Star Destination Strategies

  http://www.northstarideas.com/
  Provides complete branding solutions for communities.

• Nucleus

  http://www.nucleus.co.uk/
  Defining, designing and aligning brand experiences across all channels.

• OIC

  http://theoicagency.com/
  Strategic brand development firm with a brand management focus.

• Oigenius

  http://www.oiginternational.com/
  Brand consulting firm that adopts business creative strategies for both local and international brands.

• Online Creative Custom Logo

  http://logo-design-consultant.blogspot.com/
  Logos design consultancy for business and company logos.

• Paradigm

  http://www.paradigmprint.com/
  Corporate branding, identity management and logo design.

• Parker LePla

  http://www.parkerlepla.com/
  Pioneered the concept of integrated branding.

• Patrick Mountain Advertising

  http://www.patrickmountain.com/
  Offers a full spectrum of marketing services for branding and response generation. View samples of projects and programs which include positioning, corporate identity, web sites, ad creative, media planning, direct mail and catalogs.

• Peter Montoya

  http://www.petermontoya.com/
  Personal marketing services including branding, self promotion and creative development.

• Pisarkiewicz Mazur & Co Inc

  http://www.designpm.com/
  New York based consultancy delivering integrated branding programs.

• Purple Frog

  http://www.purplefrog.co.uk/
  Business communication consulting and strategy firm offering services from brand definition to creative development and implementation.

• Quaker City Mercantile

  http://quakercitymercantile.com/
  Brand consultancy firm offering new product launch, event promotion, packaging design, advertising collateral, and web site development. Includes case studies and news. Philadelphia, Pennsylvania.

• RE:Invention Marketing

  http://www.reinventioninc.com/
  A Chicago marketing and innovation consulting firm, helps Clients accelerate growth, boost market share, launch new products and create sustainable value.

• Reach

  http://www.reachcc.com/
  Delivers personal branding and performance coaching, as well as brand and marketing communications planning.

• REDFire Branding

  http://redfirebranding.com/
  Firm specializing in corporate branding, product naming, advertising slogans and taglines.

• Ringer/rg

  http://www.ringerrg.com/
  A creative services firm specializing in brand development and strategic marketing communications.

• Rob Frankel

  http://www.robfrankel.com/
  A branding specialist, consultant and speaker.

• SALT Branding

  http://www.saltbranding.com/
  The essential ingredient for branding leaders.

• Schindler Parent Identity

  http://www.schindlerparent.com/
  A Berlin-based consultancy with competencies in branding and design.

• SelfBrand

  http://www.selfbrand.com/
  New York-based Catherine Kaputa trains people with concepts on personal branding.

• Shikatani Lacroix Brandesign

  http://www.sld.com/
  Design firm specializing in branding, graphic design and corporate identity.

• Shook Kelley

  http://www.shookkelley.com/
  A design firm with a focus on leveraging consumer perceptions. Offices in Charlotte and Los Angeles.

• Siegelgale

  http://www.siegelgale.com/
  A strategic branding and consulting firm.

• Splashpaint Creative

  http://www.splashpaint.com/
  Designing corporate and brand identity programs, carried throughout strategic advertising, collateral and packaging.

• StayAwake

  http://www.stayawake.tv/
  Provides branding, advertising and marketing services, specializing in packaged goods and high-tech industries.

• Stealing Share

  http://www.stealingshare.com/
  Strategic brand planning organization.

• Stellus Consulting

  http://stellusconsulting.com/
  Guides consumer and b2b companies through business and brand strategy.

• Stills

  http://www.stills.co.uk/
  Specializing in branding, marketing communications and Internet development.

• Strategic Frameworking, Inc

  http://strategicframeworking.com/
  Consulting on brand equity, positioning and extendibility, providing consumer insights, marketing history analysis, new product ideation and strategic business development.

• SunResearch

  http://www.suninsights.com/index.html
  Discovering strategic breakthroughs, developing concepts, creating new products and repositioning brand identities.

• Ten Second World Inc

  http://www.tensecondworld.com/
  Positions, develops, markets and manages corporate and product brands to fulfill their commercial potential.

• The Brand Company

  http://www.thebrandco.com/
  Helping companies focus on building their businesses around their brand.

• The Brand Consultancy

  http://www.thebrandconsultancy.com/
  Strategic and creative services for assessing, developing, operationalizing and monitoring brand ROI.

• The Brandinglife

  http://www.brandinglife.com/
  A full-service brand development and marketing communications firm.

• The Drawing Room Creative

  http://thedrawingroomcreative.com/
  A creative and digital agency providing a unique combination of creative services, spanning the disciplines of brand, design, digital technology and interactive communication.

• The James Group

  http://www.thejamesgroup.com/
  Integrated marketing and brand strategy firm based in New York.

• The M. Group

  http://www.themgroupinc.com/
  Graphic design and brand identity management firm. Located in Arizona.

• The Medinge Group

  http://www.medinge.org/
  Swedish-based global think-tank on branding, presenting the Brands with a Conscience awards annually.

• The Moving Hand

  http://www.themovinghand.com/
  Brand building, repositioning and creative services by copywriter, Cubby Marcus.

• The Revenge of Brand X

  http://www.revengeofbrandx.com/
  Book subtitled: "How to build a big time brand on the web or anywhere else," written by branding expert Rob Frankel.

• The Semiotic Alliance

  http://www.semiotics.co.uk/
  A UK firm offering consultancy on brands from a semiotic perspective.

• The Sterling Rice Group

  http://www.srg.com/
  Advertising agency which focuses on brand building, management, and consulting as well as integrated marketing strategy and communications.

• The VIA Group

  http://www.vianow.com/
  Communications firm delivering marketing and Internet strategies, effective brand positioning and intelligent design.

• Thomas Marketing Services Corporation

  http://www.thomasboston.com/
  Offers strategically-based brand consulting, marketing communication, and design services to organizations in virtually all categories, from start-ups to multinationals.

• TradingBrands

  http://www.tradingbrands.com/
  An ebranding agency providing enabling services to create online brands.

• Vaughan and Company

  http://www.vaughansf.com/
  San Francisco marketing and employee communications agency. Communications, intranet design and digital marketing. Organizational and brand audits.

• VentureRepublic

  http://www.venturerepublic.com/
  A strategic brand advisory firm, for clients in multiple industries.

• Vertebrae

  http://www.vertebrae.us/
  A San Francisco based branding and creative design company.

• Water Design Studio

  http://www.waterdesignstudio.com/
  Values-based brand development, strategies and implementation.

• WAV Atmospheric Branding

  http://www.wavatmospheric.com/
  A sensory marketing company that combines in-store media, scent marketing, customized music and digital signage.

• Wernick Marketing Group

  http://wernickmarketinggroup.com/
  Marketing communications company specializing in public and media relations, consulting and event planning.

• Wolff Olins

  http://www.wolffolins.com/
  International brand consultants representing clients in all sectors.

• Wow Branding Co

  http://www.wowbranding.com/
  Working with clients to understand, design and implement a brand strategy that adds value to their organization.

• Zip Celebrity, Inc.

  http://www.zipcelebrity.com/
  Offers the opportunity for companies to match celebrities with brands.

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