Directory of Individual Documents Resources

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• 1978 Lorillard Memo

  http://legacy.library.ucsf.edu/tid/xgt34c00
  "The base of our business is the high school student" explains a Lorillard marketing expert in this formerly secret Lorillard memo.

• Activity Report -- R. J. Reynolds

  http://legacy.library.ucsf.edu/tid/dyx62d00
  Formerly secret tobacco industry memo shows how the tobacco giant paid for actors to smoke cigarettes in movies; movies, actors, and situations are listed.

• Brown and Williamson Tobacco Product Placement in the Movies

  http://legacy.library.ucsf.edu/cgi/getdoc?tid=jhb50f00&fmt=gif&ref=results&title=AUDIT+SURVEY+-+ASSOCIATED+FILM+PROMOTIONS&bates=680118057/8066
  A formerly secret memo outlines the movies, the money paid, and the stars who took the money to feature smoking cigarettes in the movies; also details such as the second set of books, the preference for some stars to get paid in jewelry, cash, or cars instead of checks, and TV shows used.

• Carleton Product Placement

  http://legacy.library.ucsf.edu/cgi/getdoc?tid=pxl85f00&fmt=gif&ref=results&title=Motion+Picture+Placement+Of+Cigarettes,+Cigars+Of+Smoking+Tobaccos&bates=ATX040225166
  Formerly secret tobacco industry memo explains exactly how it's done.

• Motion Picture Summary Worksheet

  http://legacy.library.ucsf.edu/tid/bca72d00
  RJR one-page summary of recent product placement of RJR cigarettes in movies. Names the movies and the actors involved.

• Pat Sajak Show

  http://legacy.library.ucsf.edu/tid/dly62d00
  R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes advertised on TV.

• Product Placement: Joe Camel Campaign

  http://legacy.library.ucsf.edu/tid/egx62d00
  Industry documents produced in Mangini v. R.J. Reynolds provide a rare inside look at product placement. In some cases itemizes the cigarette brand, the promotional fees paid, the movies and TV shows used, stars, and production companies involved.

• Sylvester Stallone's agreement

  http://legacy.library.ucsf.edu/tid/mfs93f00
  Letter from Stallone documenting his cigarette product placement deal with Brown and Williamson Tobacco.

• Tobacco Strategy, 1994

  http://legacy.library.ucsf.edu/tid/dtv34e00
  Inside memo shows how the tobacco industry influenced the Heartland Institute, National Journalism Center, National Association of Manufacturers, Tax Foundation, and other groups to advocate and lobby for tobacco industry positions and interests.

 

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