Directory of Events and Sponsorships Resources

Home > Society > Issues > Health > Tobacco > Advocacy > Pro-Tobacco > Critiques > Events and Sponsorships

Sports sponsorships, racing, rodeos, fairs, festivals, arts, music, and event-oriented promotions of tobacco products and companies.

Resources in This Category

• Canadian Open Tennis Hall of Shame

  http://www.airspace.bc.ca/tennis_shame.html
  Tobacco sports sponsorships; graphics of ads used, discussion.

• Event Sponsorship: R. J Reynolds Documents

  http://www.library.ucsf.edu/tobacco/mangini/archives/browse271.html
  From the Mangini collection, 9 internal R. J. Reyholds Tobacco memos, letters, and slides regarding events sponsored, including sports, music, magazine, commercial, entertainment, and youth events.

• Good-looking Guerillas Push Smokes

  http://www.smh.com.au/articles/2004/02/28/1077677014387.html
  Tobacco companies are using the latest guerilla marketing tactics in bars and clubs to push cigarettes.

• Pat Sajak Show

  http://legacy.library.ucsf.edu/tid/dly62d00
  R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes advertised on TV.

• Racing to Addiction: Tobacco Company Auto Racing Sponsorships

  http://www.tobaccofreekids.org/research/factsheets/pdf/0080.pdf
  Factsheet lists events, approaches, and amount of TV time gained to promote cigarettes.

• Tobacco Industry Sponsorship in the United States

  http://tc.bmj.com/cgi/content/full/10/3/239
  Public health report documents the nature and extent of tobacco industry sponsorship of events and organizations; 304 separate sponsorships identified during the period 1995-1999.

• Tobacco Related Bar Promotions: Insights from Tobacco Industry Documents

  http://tobaccocontrol.bmj.com/content/11/suppl_1/i92.full
  Extensive review of tobacco industry memos and documents gains insight into how the industry markets cigarettes at bar promotions.

• Young Adults: Vulnerable New Targets of Tobacco Marketing

  http://www.ajph.org/cgi/content/abstract/94/2/326
  Research finds that young adults are targets of cigarette promotions in bars and clubs.

 

Home > Society > Issues > Health > Tobacco > Advocacy > Pro-Tobacco > Critiques > Events and Sponsorships

 

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