Directory of Advertising Resources

Home > Society > Issues > Health > Tobacco > Advocacy > Pro-Tobacco > Critiques > Advertising

Resources in This Category

• A Day in the Life of an Advertising Man

  http://www.bmj.com/content/321/7257/366
  Internal documents from the UK tobacco industry's principal advertising agencies reveal that tobacco advertising is intended to increase consumption as well as brand share.

• Ad Money Moves from Billboards to Print

  http://tobaccocontrol.bmj.com/content/11/suppl_2/ii54.full
  A review of money spent promoting cigarettes finds that the Master Settlement Agreement has not reduced tobacco promotion, but merely moved it to different places.

• Brand-stretching

  http://www.ash.org.uk/?brand
  ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising.

• Holy Smoke!

  http://www.motherjones.com/politics/1998/07/holy-smoke
  The Virgin Mary was a Marlboro woman--and other marketing that the industry uses abroad.

• In-store Tobacco Ads

  http://www.bizjournals.com/wichita/stories/1998/06/22/editorial2.html
  Commentary explains tobacco industry point-of-purchase advertising and promotion; how it works, who gets paid for it, and what mechanisms are used.

• Low Tar, Light Cigarettes Called Deliberate Deception

  http://unisci.com/stories/20021/0312022.htm
  Industry documents show the tobacco industry knew that low-tar and light cigarettes were no safer but marketed them to "offer an image of health reassurance".

• The Cigarette Pack As Image: New Evidence From Tobacco Industry Docuemnts

  http://tobaccocontrol.bmj.com/content/11/suppl_1/i73.full
  Tobacco industry internal memos and reports reveal the industry used a highly sophisticated research program to develop the cigarette pack as a potent advertising tool in its own right.

• The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact

  http://tobaccocontrol.bmj.com/content/11/suppl_1/i18.full
  Extensive review of internal tobacco industry memos and documents finds that for 50 years filtered and low tar cigarettes were a marketing campaign designed to reassure smokers, not reduce risk.

• Tobacco Advertising and Promotion

  http://www.smokehelp.org/html/ads_kill.html
  Short description and statistics on promotional items.

 

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