Directory of Gator Resources

Home > Society > Issues > Business > Allegedly Unethical Firms > Gator

This category is about the internet advertising firm whose technique of obscuring advertising on websites with its own advertisements has aroused opposition from webmasters.

Resources in This Category

• Adage: Online Ad Vendor Gator Changes Name

  http://www.adage.com/news.cms?newsId=39066
  Rebranded as Claria Corp.

• BizReport: Gator Chomps First, Sues Internet Advertising Bureau

  http://www.bizreport.com/article.php?id=1990&width=800
  Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal.

• c|net Tech News: Chorus of Gator critics grows

  http://www.cnet.com/news/chorus-of-gator-critics-grows/
  Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.

• c|net Tech News: Gator rushes to court over ad technology

  http://www.cnet.com/news/gator-rushes-to-court-over-ad-technology/
  Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites.

• c|net Tech News: Web surfers brace for pop-up downloads

  http://www.cnet.com/news/web-surfers-brace-for-pop-up-downloads/
  Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software.

• Documentation of Gator Advertisements and Targeting

  http://cyber.law.harvard.edu/people/edelman/ads/gator/
  Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.

• Forbes.com: Gator's Legal Feud Means Big Publicity

  http://www.forbes.com/2001/08/29/0829gator.html
  Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program.

• Gator's EULA Gone Bad

  http://www.benedelman.org/news/112904-1.html
  By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA).

• news.com.com - Overture Signs Deal With Gator

  http://www.cnet.com/news/overture-signs-deal-with-gator/
  Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites.

• Slashdot: A New Low for Web Advertisers: Pop-Up Downloads

  http://slashdot.org/story/02/04/08/1424246/a-new-low-for-web-advertisers-pop-up-downloads
  Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator.

• Traffick.com - Kicking the Gator Software Habit

  http://www.traffick.com/article.asp?aID=84
  Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-remembering software.

• USA Today: Spyware watches where you surf

  http://www.usatoday.com/life/cyber/tech/2002/03/11/stealthware.htm
  Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined.

 

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