Directory of Insider Perspectives Resources

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When advertisers describe their own work their accounts are often more revealing than the critiques of social theorists. This category can also include sites for schools, researchers and publications which serve the advertising industry. The essential feature of any site in this category is that it be revealing, that it can provide insight into the nature, function or operation of advertising.

Resources in This Category

• The Advertising Graveyard

  http://www.zeldman.com/adgraveyard/
  Gallery of controversial advertisements which clients declined to run.

• The power of hype

  http://www.forbes.com/forbes/1999/1101/6411228a.html
  Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.

 

Home > Society > Issues > Business > Advertising > Insider Perspectives

 

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