Directory of Positioning Resources

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Positioning is the art of creating a unique, memorable place for a company within the landscape of its competitors. It involves market research, brand strategy, business strategy, visual identity, and corporate messaging. Well-positioned companies can "own" a piece of customers' mindshare through being known for expertise within a particular industry segment.

Resources in This Category

• The Quant. Marketing Company

  http://www.quantmarketing.com/
  Creator of data-driven brand marketing.

• The Strategy Works Ltd.

  http://www.thestrategyworks.com/
  A strategic marketing and sales consultancy, focussing on customer acquisition and retention.

 

Home > Regional > Europe > United Kingdom > Business and Economy > Advertising and Marketing > Marketing > Positioning

 

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