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This subcategory offers perspectives on music, music marketing, and popular music in contemporary mass culture.
http://www.earshotmedia.com/
Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites.
http://www.pbs.org/wgbh/pages/frontline/shows/cool/
Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
http://www.popms.org/
Bibliographical links to a large number of articles analyzing popular music in contemporary culture.
http://news-service.stanford.edu/news/1997/november12/teenmusic.html
A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.
http://www.nocturnalmovements.net/offline/
ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
Home > News > Media Industry > Media Literacy > Music
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