Directory of Market Analysis Resources

Software to analyze an organization's market and assist with direct marketing, promotion, and marketing plans.

Resources in This Category

Aprimo Marketing

http://www.aprimo.com/
Software that tracks, manages, and integrates marketing campaigns and activities.
Infinata Inc.

http://www.infinata.com/
eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.
Lilien and Rangaswamy: Marketing Engineering

http://www.mktgeng.com/
Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
Marketing Analytics Inc.

http://www.marketinganalytics.com/
Software and consulting firm specializing in the analysis of sales and marketing applications.
Marketing Management Analytics

http://www.mma.com/
Creates customized marketing and sales software systems that allow consumer product companies to optimize their marketing strategies, reduce costs, and maximize their profits.
Portrait Software

http://www.portraitsoftware.com/
Provides tools for analysing customer data and optimizing interactions.
Predictive Dynamix

http://www.predictivedynamix.com/
Data mining and predictive modeling software across various industries including marketing, geographical information systems (GIS), customer relationship management (CRM), finance, and engineering applications.

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