This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.
Explains improving traffic analysis by configuring Apache logs.
Tutorial from: Apache Week
Review of WebTrends, with mention of other tools.
Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
W3C's description of the Extended Log File Format. Most flexible of the log formats
The IAB Media Measurement Task Force provides the standards the net uses for measurement.
Describes both do-it-yourself and companies which help analyze site logs.
An overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.
Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.
Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
A roundup of skills, training and salary information for Web data analysts.
Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.
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