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• Combining ethnographic and clickstream data to identify user Web browsing strategies

  http://informationr.net/ir/11-2/paper249.html
  This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.

• Configure Web Logs in Apache

  http://www.sitepoint.com/configuring-web-logs-apache/
  Explains improving traffic analysis by configuring Apache logs.

• Customising Your Logfiles

  http://www.apacheweek.com/features/logfiles
  Tutorial from: Apache Week

• Dr. Dobbs: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition

  http://www.drdobbs.com/netiq-webtrends-reporting-center-50-ente/184411751
  Review of WebTrends, with mention of other tools.

• Drilling Down

  http://www.jimnovo.com/
  Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.

• Extended Log File Format

  http://www.w3.org/TR/WD-logfile.html
  W3C's description of the Extended Log File Format. Most flexible of the log formats

• IAB: Metrics and Methodology

  http://www.iab.net/standards/measurement.asp
  The IAB Media Measurement Task Force provides the standards the net uses for measurement.

• Measuring Web Site Traffic - Computerworld

  http://www.computerworld.com/s/article/71989/Measuring_Web_Site_Traffic?taxonomyId=071
  Describes both do-it-yourself and companies which help analyze site logs.

• Tracking Users: What Marketers Really Want to Know

  http://www.drdobbs.com/tracking-users/184413957?pgno=5
  An overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.

• Vital Web Stats — And More

  http://www.eweek.com/c/a/IT-Management/Vital-Web-Stats151And-More/
  Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.

• Web Analysis Tools in Transition

  http://www.baselinemag.com/article2/0,3959,463196,00.asp
  With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.

• Web Site Checkup

  http://www.eweek.com/c/a/IT-Management/Web-Site-Checkup/
  Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.

• Web Watchers - Computerworld

  http://www.computerworld.com/s/article/73527/Web_Watchers?taxonomyId=058
  A roundup of skills, training and salary information for Web data analysts.

• Website Publisher - Traffic Analysis Primer

  http://www.websitepublisher.net/article/traffic_analysis_primer/
  Primer on traffic analysis covers types of tracking programs and uses for the information they provide.

• XML.com: What Is Web Analytics

  http://www.xml.com/pub/a/2005/10/12/what-is-web-analytics.html
  Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.

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