Directory of Micromarketing Resources

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Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts. The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics. The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.

Resources in This Category

• A1 Analytics

  http://www.a1-analytics.com/
  Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting.

• Altavision Geographics

  http://www.altageo.net/
  Business Geographics services (custom maps, market analysis, and reports

• AZ Direct

  http://www.az-direct.com/
  The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany.

• Buzz Marketing Group

  http://www.buzzmg.com/
  Providing online and offline lifestyle and buzz marketing services for brands seeking to attract teen audiences.

• CACI Limited

  http://www.caci.co.uk/
  Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.

• DCD Marketing

  http://www.dcdad.com/
  Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities.

• DecisionWhere, Inc

  http://www.demographicreports.com
  Demographic reports and maps for US site selection.

• Demographics Now

  http://www.demographicsnow.com/
  Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.

• Digital Media Communications LTD

  http://www.dmc.co.uk/
  Viral video and buzz advertising firm based in London. Specializing in video syndication and tracking online viral video campaigns.

• Digital Vector Maps

  http://digital-vector-maps.com/
  Editable layered PDF maps for overlaying business and marketing information including sales areas.

• Empower Geographics

  http://www.empower.com/
  Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.

• ESRI Business Information Solutions

  http://www.esribis.com/
  Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.

• Eureka Facts

  http://www.eurekafacts.com/
  A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing.

• Evox Facilities

  http://www.evoxfacilities.co.uk/
  Suppliers of EvoxQR Code application, United Kingdom and international postcode/zipcode and addressing databases.

• Experian

  http://www.experian.com/
  Credit referencing and consumer targeting for the USA and other countries

• FreeDemographics.com

  http://www.freedemographics.com/
  Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data

• GEO Solutions

  http://www.geosolutions.be/
  Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium.

• Geodemographics Knowledge Base

  http://www.geodemographics.org.uk/
  An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.

• GeoLytics

  http://www.geolytics.com/
  Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research.

• Georgia 2000 Information System

  http://www.georgia2000.org/
  Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast.

• Geoscape

  http://www.geoscape.com/
  Geoscape provides market intelligence via information products, software and consulting services. This includes Census demographics and geodemographic datasets via an online data catalog

• Gfk Regionalforschung

  http://www.gfk.com/
  Micromarketing division of one of the world's largest market research organisations.

• Insight out of Chaos

  http://iooc.com/
  A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.

• Joint Industry Committee for the Regional Press

  http://www.jicreg.co.uk/
  Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.

• Larkspur Data Resources

  http://www.larkspurdata.com/
  Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals.

• Marketview Limited

  http://www.marketview.co.nz/
  Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.

• Media Networks. Inc.

  http://www.mni.com/
  Local Adverts in national magazines.

• MicroGIS

  http://www.microgis.ch/
  Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.

• Netzkobol

  http://www.netzkobold.com/index.php?/feeds/atom.xml
  Weblog about viral and online marketing written by Frederik Hermann.

• Pacific Micromarketing

  http://www.pacmicro.com.au/
  Marketing research company specializing in Australian customer data, market information and targeting programs.

• PMD Advisory Services

  http://pmdas.com/
  Provider of market data and customized demographics especially for the senior living industry. Provides project feasibility consulting, demographic data, mapping and GIS, and online searchable databases.

• Pod Design

  http://www.poddesign.com/
  Pod is a digital brand laboratory providing broadband entertainment, viral marketing campaigns and branded games.

• Postcodes Across Europe

  http://www.grcdi.nl/links.htm
  A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.

• Power Marketing, Inc.

  http://www.powermarketinginc.com/
  Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.

• Retail Locations UK

  http://www.retaillocations.co.uk/
  A database of multiple retail outlets in the United Kingdom.

• Ricercar, Inc.

  http://ricercar.com/
  Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.

• Rubber Republic

  http://www.rubberrepublic.com/
  London-based viral marketing agency providing creative, seeding and tracking services.

• Statistics Finland

  http://www.stat.fi/index_sv.html
  Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.

• Statistics Sweden

  http://www.scb.se/
  Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]

• Sunflower Group

  http://www.sunflowergroup.com/
  A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.

• Target Marketing of Santa Barbara

  http://www.targeting.com/
  Information on workshops, books, and consulting services.

• Two Heads Media Consultancy

  http://twoheadsmedia.co.uk/
  Two Heads specialise in sub-sector targeting and can facilitate delivery to small residential clusters of as little as 200 letterboxes for door to door delivery.

• Upper Quadrant

  http://www.upperquadrant.com/
  Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.

• Word of Mouth Marketing Association (WOMMA)

  http://www.womma.org/
  US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth.

Related Categories

• Home > Business > Marketing and Advertising > Direct Marketing
• Home > Computers > Internet > Consultants > Research
• Home > Science > Social Sciences > Demography and Population Studies
• Home > Science > Social Sciences > Geography > Geographic Information Systems

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