Directory of Journals Resources

Resources in This Category

Electronicmarkets (EM)

http://www.electronicmarkets.org/
Published since 1991 the EM journal reports on the principal developments and the latest trends in Electronic Commerce and Markets.
Journal of Interactive Marketing

http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6653
The areas addressed include: the strategic use of information and information technology as corporate assets, the analysis of interactive databases, network-based communications, customer and managerial behavior in interactive environments,the evolution of interactive institutions, the design and testing of interactive marketing decisions
Knowledge@Wharton

http://knowledge.wharton.upenn.edu/
Business insights, information and research from the Wharton School at the University of Pennsylvania. Sources include papers that analyze current trends in 14 different areas of business. [Some content requires free registration]

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